Part 2: AI in Qualitative Analysis: Research Applications, Opportunities and Challenges
Friday 1st December, 2pm – 5pm GMT (London UK time zone)
How are qualitative researchers using AI tools in data analysis; what has worked well for them and what challenges are they facing? Join Part 2 of our symposium to hear from researchers at the forefront of this rapidly expanding development, and a wide-ranging panel discussion on the opportunities, challenges and ethics of applying AI to qualitative research.
Researchers who have used AI tools for their analysis will share their experiences with different tools, including why they chose to do so, how they integrated them into their practice, what went well or otherwise. Use their experiences to inform your thinking about the appropriateness of Qualitative-AI tools for your analysis.
Part 2 of our symposium concludes with a panel discussing the opportunities, challenges and ethics involved applying AI to analysis, in particular for social research projects. What are the key considerations in different research contexts, including government social research, academic qualitative projects, and applied projects? What are the ethical issues and how are they being addressed? Chaired by Isabella Pereira, Head of Qualitative Methodology at Ipsos, our expert panel is drawn from industry, government and academia to discuss the issues of AI in qualitative research across sectors.
- 2.00pm – Welcome & introductions (Christina Silver, PhD)
- 2.05pm – Analysing Qualitative Data Using ChatGPT: A Researcher’s Journey, David I. Morgan, PhD, Emeritus Professor, Dept. Sociology, Portland State University, Oregan USA.
- 2.35pm – Transforming the analysis process: the role of AI in visual ethnographic projects, Heidi Hasbrouck, PhD, Director, Ethnography Centre of Excellence, Ipsos UK and Deana Kotiga, Research Manager and Anthropologist, Ethnography Centre of Excellence, Ipsos UK
- 3.05pm – Transparency in Qualitative Analysis using Machine Learning: Making Informed Choices and Explaining Insights, Steven Wright PhD, Independent CAQDAS Consultant & Senior Lecturer in Medical Education, University of Central Lancashire
- 3.35pm – BREAK (10 mins)
- 3.45pm – Facilitated Q&A
- 4.05pm – Panel discussion chaired by Isabella Pereira, Head of Qualitative Methodology, Ipsos.
- Prokopis A. Christou, PhD. Assistant Professor, Cyprus University of Technology,
- Donna Phillips, Senior Director, Population Studies at Kantar Public,
- Sylvie Hobden, Head of Public Attitudes, Centre for Data Ethics and Innovation, Department of Science, Innovation and Technology
- 4.50pm – Round up, next steps (Christina Silver, PhD & Sarah L Bulloch, PhD)
- 5.00pm – Close
The event will be hosted on Zoom. We will send you joining details shortly before the event.